Tatiana Jordan ยท Product Design Executive

Turning complexity into confident decisions.

I lead enterprise design through portfolio change, organizational transformation, and AI adoption. I ground direction in customer evidence and accountable decisions.

Explore my approach

Get clear. Make the call. Keep moving.

I help teams connect customer evidence, business priorities, and technical reality. Then we can make a decision and move forward with confidence.

Strategy that became software.

A few public views into the products behind my work. Each synopsis makes my role clear, with the fuller decisions, process, and evidence in the extended case study.

Making compensation decisions before the annual cycle begins.

I co-invented and led design for a patented modeling experience that moved compensation strategy upstream, while managing design across an enterprise portfolio.

Connecting HCM and finance after acquisition.

I led the UX side of the Airbase acquisition, integrating a new team and finance domain while helping connect its expertise to Paylocity's wider platform.

Reframing hotel sourcing around a connected program.

I led experience direction for the 2022 redesign. We reduced the RFP workflow to six steps and connected rate plans, program setup, bid response, and negotiation for the 2023 contract season.

Building a calmer operating system for koi care.

PondOS brings the technical and emotional sides of koi keeping together. It helps people care for beloved, sometimes highly valuable fish and the expensive systems around them.

Articles

Momentum Doesn't Come From Moving Faster If AI Can Remember Everything, What Is Experience For? From Feature Pileup to a Deliberate Path